Privacy Policy

Categories of Information We Collect

We collect various categories of information directly (from you), or indirectly (from others), as more fully described below. The categories of personal information that we, or our service providers or contractors on our behalf, collect (or have collected during the preceding 12 months) may include the following: 

Identifiers (such as your name, nickname, account name, unique personal identifier, online identifier/screenname, or IP address); 

Contact information (such as your physical or mailing address, telephone number, or email address); 

Commercial information (such as offline and online interactions with us, products or services purchased or considered, and purchasing histories);

Inferences (such as predictions about preferences or potential purchases we may derive or infer about you based on information we collect); 

Audio and video information (such as call recordings and security camera video data);  

Internet activity (such as browsing activity, search activity, clicks, interactions with our websites, applications, chatbots, and advertisements, information about your interactions with us on social media, information about your device, configurations, browser, app version, and use of our in-store Wi-Fi); 

Demographic information (such as your age, date of birth, sex or gender);

Physical characteristics (such as your clothing size, height, weight, or other information relevant to your footwear and apparel preferences); 

Financial information (such as your payment information, which we work with a payment processor to process if you make a purchase from us), and 

Location data (such as information about your city or zip code, which we may infer from your IP address). 

Use of Information

We use the personal information we collect directly and indirectly to conduct our business, to communicate with you, and to provide better products, services, and experiences, as further described below. We also use the information we collect to:

Process and fulfill your orders and purchases, and facilitate returns and exchanges;

Provide, maintain, improve and develop our products and services and develop new products and services;

Respond to your comments, questions, and requests, send you transactional communications, and provide customer service;

Personalize your experience with us;

Monitor and analyze trends, usage, and activities in connection with our products and services;

Send you promotional communications (see below for information about how to opt out);

Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section above);

Administer our loyalty programs, contests, sweepstakes, and other promotions and deliver rewards;

Identify, report, and repair errors that impair the functionality of our services;

Share reviews, testimonials, or other user-generated content;

Detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of Altra and others; and  

Comply with our legal and financial obligations.

Children's Privacy

We do not intend to collect personal information from anyone under the age of 16. If you are under the age of 16, you should not provide any personal information to us. If you are a parent or guardian of a child under the age of 16 and suspect they have provided personal information to us, you may contact us using one of the communication methods described in this Privacy Policy to notify us so that we may delete the information. Other age requirements may apply to our loyalty programs or other activities and events. 

Links To Other Websites

Our websites and mobile applications may contain links to third-party websites to which this Privacy Policy does not apply ("Linked Websites"). Your use of Linked Websites will be governed by the terms of use, privacy policies, and other terms, notices, and policies set forth on or referenced in those Linked Websites.

International Data Transfers

This Privacy Policy describes our policies and procedures in the United States and Canada.  We are a global company, and personal information we collect in the United States and Canada may be transferred to other jurisdictions (such as the United States, Canada, and the European Union) as permitted by law, for the purposes described in this Privacy Policy, and the information may become subject to the laws of those jurisdictions and accessible to authorities in those jurisdictions.

The list below describes the types of requests you may make to us regarding personal information we have collected about you: 

• Request to Know and Access: You may ask us to provide you with information about the categories of personal information and other information about our processing activities, as well as to provide you with access to your personal information, including in a portable format. 
• Request to Delete: You may ask us to delete personal information that we have collected about you.  
• Request to Correct: You may ask us to correct or update your personal information that has been previously provided to us.  

Request to Opt-In: After making an opt out request listed above, you may choose to opt back in. If we deny a request, in whole or in part, we will provide you with instructions on how to appeal the decision. We will not discriminate against you because you have made a request described in this Privacy Policy or otherwise exercised your rights under applicable law.   

Steps We Take to Verify Your Identity

For your privacy and security, and to prevent fraud and other harmful activities, when we receive an access, deletion, or correction request through our webform or toll-free number, we may take reasonable measures to verify your identity (such as by asking you to confirm your email address and other contact information). 

In preceding sections of this Privacy Policy, we provide details about how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. As required by certain State Privacy Laws, we use the tables below to explain this same information.

Use and Disclosure of Personal Information for Business Purposes

We retain each category of personal information about consumers for as long as it is reasonably necessary to fulfill the purposes for which it is collected and used. In determining the period of time consumer personal information will be retained, we consider warranty and recall issues, legal and contractual record retention requirements, consumer experience and expectations, and other factors.  

Changes to This Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the bottom of this Policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you. 

This Privacy Policy was last updated on November 5, 2025.